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      03-30-2010, 04:56 PM   #83
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Drives: '07 E90 335i
Join Date: Nov 2009
Location: Colorado

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Quote:
Originally Posted by chemgeek View Post
I just don't like questionable advertising. Advertising a "break-in period" IMO is one of the greatest marketing ploys as far as audio sales go. It helps prevent someone from returning a set of speakers he/she doesn't like.

Taken directly from Morel's website, "They [the speakers] are all assembled by hand and extensively tested - undergoing seven different quality tests - to ensure they meet the highest standards." (emphasis added). The speakers are tested throughout their entire frequency range before they leave the factory, meaning each speaker has already seen the extremes of movement and cage flex.

Again, I understand the theory that a speaker might conform to a particular "broken-in" configuration after a given usage time. However, again, would one be able to hear a difference in the cabin of a car like an e9x with road noise?...I doubt it.
Skepticism is good, but know what you're talking about. There's lots of voodoo BS in the audiophile world, but a break-in period, at least for some speaker, is not. I used to own a high-end home theater business and the different brands of speakers required different amounts of break-in before I did the calibration work. From zero to 20 or 30 hours, most required none, some required a little, and a couple of brands required a good deal. As time was $ and I was not the consumer, I wanted to finish & get out ASAP. And I guarantee ALL the speakers were tested at factory. Dramatically poor out of the box sound for those speakers that need break-in.
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