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      02-18-2010, 10:34 PM   #41
VP Electricity
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Quote:
Originally Posted by Micah D. Cranman View Post
Also, our drivers are MADE by manufacturers whose products you'd recognize (and lust after) -- but we don't share who makes them since it undermines our own brand.
So if you told us who made your branded speakers, we'd be impressed - but you can't tell us, because if you did, then we would think less of your brand?

I don't think that any of the speaker brands who actually own a factory and glue speakers together make your E90 speakers. I strongly believe that you have them assembled in a Pacific Rim contract manufacturer - maybe one who also makes speakers for brands we would know - but that's a far cry from being made by Scan-Speak, or Dynaudio, or Morel, or SEAS, or even Rainbow. I might be wrong... but I believe it strongly. There's nothing wrong with having speaker factories assemble speakers - that's what they do - but your "wink, wink, I could tell you who makes these for us, but then I'd have to kill you" is disingenuous and not worthy of your product.




Quote:
Originally Posted by Micah D. Cranman View Post
That's exactly the POINT of our drivers -- they're made for your BMW, so they're a perfect match, every time. )
But they are more of a perfect match for Logic 7 cars than non-Logic 7 cars, if I understand correctly... and how well do they work for base audio deck-power 2010 US cars? Just want to understand all of the potential "time(s)" they can be perfect...

Interesting fun fact... was all over the news in December of last year...

From FEDERAL TRADE COMMISSION 16 CFR Part 255 (Guides Concerning the Use of Endorsements and Testimonials in Advertising) December 2009:


Quote:
The Commission does not believe that all uses of new consumer-generated media to discuss product attributes or consumer experiences should be deemed “endorsements"...

Rather, in analyzing statements made via these new media, the fundamental question is whether, viewed objectively, the relationship between the advertiser and the speaker is such that the speaker’s statement can be considered “sponsored” by the advertiser and therefore an “advertising message.”

In other words, in disseminating positive statements about a product or service, is the speaker: (1) acting solely independently, in which case there is no endorsement, or (2) acting on behalf of the advertiser or its agent, such that the speaker’s statement is an “endorsement” that is part of an overall marketing campaign?

The facts and circumstances that will determine the answer to this question are extremely varied and cannot be fully enumerated here, but would include: ... whether the product or service in question was provided for free by the advertiser...

An advertiser’s lack of control over the specific statement made via these new forms of consumer-generated media would not automatically disqualify that statement from being deemed an “endorsement” within the meaning of the Guides.
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